Monday, January 26, 2015
Friday, January 16, 2015
The midsize truck segment is suddenly seemingly exploding with new
vehicles worldwide, even here in North America. Not only will the Chevrolet Colorado and GMC Canyon be available very soon, Toyota is already testing a replacement for its aging Tacoma and Honda has promised a Ridgeline replacement within the next 18 months. Also, the recently shown Nissan Navara is said to portend the future of our Frontier. Here's some more fresh evidence from Europe of this pickup boom with the next generation of its venerable Hilux in testing.
Thanks to Top Gear and sometimes the evening news, the Hilux has built a reputation of being able to go just about anywhere. According to out spy shooter, this particular pickup was spotted during hot weather testing in southern Europe. Interestingly, a Volkswagen Amarok was along for the ride as a benchmark. Because the VW tends to offer a bit more comfort than the generally utilitarian Hilux, this could indicate Toyota is considering taking the new truck in a slightly comfier, more refined direction.
Compared to the current model, this camouflaged tester sports a narrower front grille and headlights. The hood scoop is also absent here.
Click Here to Read More
Thanks to Top Gear and sometimes the evening news, the Hilux has built a reputation of being able to go just about anywhere. According to out spy shooter, this particular pickup was spotted during hot weather testing in southern Europe. Interestingly, a Volkswagen Amarok was along for the ride as a benchmark. Because the VW tends to offer a bit more comfort than the generally utilitarian Hilux, this could indicate Toyota is considering taking the new truck in a slightly comfier, more refined direction.
Compared to the current model, this camouflaged tester sports a narrower front grille and headlights. The hood scoop is also absent here.
Click Here to Read More
Thursday, January 8, 2015
2016 Toyota Tacoma shows its face ahead of Detroit debut
We like the chiseled, modern face of the new Tacoma – it's pretty clean, not to mention rugged and handsome. The body sides almost look carried over from the current pickup (they very well could be), and around back, there's a new tailgate with badging stamped into the sheetmetal, as well as some fresh new taillamps. We can't yet see inside the Tacoma's cabin, though we expect it to have been thoroughly refreshed, as well – that's the place where the current truck really shows its age.
As we said, Toyota hasn't released any other details, but the badging on this truck shows a V6 engine lies underhood. A four-cylinder option makes sense, as well – especially if the Tacoma wants to adequately compete with the recently launched (and well-liked) Chevrolet Colorado and GMC Canyon twins.
We'll know soon if this Tacoma is a fully baked, all-new model, or if its just a thorough refresh on an existing (and old) truck. Stay tuned.
Friday, October 10, 2014
Boldness, Branding and B.B. King: Toyota Launches 2015 Camry Campaign
'One Bold Choice Leads to Another' Campaign Highlights Redesign of America’s Top-Selling Car
TORRANCE, Calif. (Oct. 6, 2014) – Leaving only its roofline unchanged, the redesigned 2015 Toyota Camry
is showing drivers just how bold America’s best-selling car can be. To
ensure this bold move leads to another, Toyota is launching a marketing
campaign for the new Camry that challenges people from coast to coast to
live inspired lives while taking them to places they’ve never been
before.
The campaign—entitled ‘One Bold Choice Leads to Another’—is the first launch initiative under Total Toyota (T2), a total market model that creates a more cohesive marketing approach to Toyota’s paid, earned and owned media by unifying the efforts of previously separate agencies.
“The 2015 Camry launch campaign captures what the new Toyota brand is all about,” said Jack Hollis, Vice President, Marketing, Toyota Motor Sales, U.S.A., Inc. “When we created our new marketing model less than a year ago, our quest was to connect with guests in more exciting and relevant ways. This campaign is just the beginning, and we think our drivers will be able to feel the new energy we’re bringing to the brand.”
All of the T2 agencies (Saatchi & Saatchi Los Angeles, Burrell Communications, Conill, InterTrend Communications and Zenith) came together under Saatchi LA’s leadership to arrive at a core idea for the campaign. Once established, the core idea served as the guide for all of the creative work, which targets the total market, including highly-targeted efforts in diversity segments.
The campaign reflects the increasingly diverse American landscape. Consumer research for this campaign uncovered insights that united the Generation X target across multiple ethnic markets. The result was an inspiring connection between a vehicle that's doing something unexpected with its bold new styling and a generation that likes to stand out as individuals. The respective media and creative departments within the T2 model also worked together to ensure that interesting content is delivered to consumers when and where it's relevant for their lifestyles.
“The campaign centers on a pivotal message: One bold choice leads to another,” said Jason Schragger, Chief Creative Officer at Saatchi & Saatchi LA, who is leading the T2 creative process. “Through our research, we know buying a car today means buying the label that goes along with it. The boldness of the Camry’s new redesign communicates an unexpected, emotional thrill, and we wanted to capture that spirit of imagination and zest for life while connecting with consumers in meaningful and relevant ways.”
Elements of the campaign include mass reach media, custom programs that speak to guests’ passions with a bold twist, and collaborations with Toyota media partners.
Broadcast
A total of six broadcast spots were developed using multi-cultural insights aimed at a transcultural audience. The commercials share stories of drivers who make a series of bold life choices, each one ending with a touching human moment that aligns with Toyota’s Let’s Go Places tagline.
The :30 debut spot called “Guitar” shows a woman who goes to a storage auction and hits the jackpot (spoiler alert: “Guitar” stars blues legend B.B. King). Another :30 spot, named “Breakout,” features a young man who makes a daring decision at a wedding. A third :30 spot, “Bucket List,” tells the story of a man who takes the trip of a lifetime with someone he hasn’t seen in far too long.
Additionally, “Fix” features a husband’s bold driving skills while chasing a frozen yogurt truck in his new Camry to deliver a tasty treat to his very happy, pregnant wife. “Movie Premiere” follows a dapper man to a movie premiere. As he leaves in his Camry, the lead actress escapes the ensuing paparazzi, hops into the vehicle’s passenger side, and they drive off together. In “Park,” a husband and wife “sneak” into an amusement park after hours in their Camry for a surprise, romantic dinner to celebrate a special occasion.
Print
The 2015 Camry also stars in print ads that communicate a series of adventurous decisions made by its drivers, ultimately inviting consumers to become bolder versions of themselves.
Digital
Toyota’s Camry iAd invites users to go inside the banner unit and become immersed in one driver’s big adventure. Using Apple’s gyroscope technology, the user experiences the situation from the driver’s seat through both audio and video components. Hotspots and Easter eggs increase engagement levels and provide more information about the vehicle.
Social
Toyota will partner with Facebook to launch a data-driven creative campaign that leverages more than 50 pieces of content to deliver meaningful messages to users specifically based on their interests, preferences and car shopping habits.
The 2015 Camry will also find itself in the middle of a bold surprise with a few of YouTube’s biggest stars behind its wheel.
Building on this bold surprise and its excitement, Toyota will launch an action-packed interactive film on Instagram and other social video channels that will put social users in direct control. Anchored by a well-known Latin-American celebrity behind the wheel of the bold new Camry, social users will select from among numerous bold decisions to create a unique storyline of events.
In addition, Toyota will bring together a diverse group of social influencers with various artistic backgrounds for a number of bold collaborations. The program will tap into the power of their social communities by allowing fans and followers to help create a one-of-a-kind art project.
Another socially-driven initiative will document famous a chef as he visits well-known restaurants to find and share bold, new dishes. Fans can follow the culinary trail and share their own personal recipes.
Experiential
Toyota will turn the Ride & Drive experience on its head for the new Camry, giving guests the opportunity to truly experience the vehicle’s boldness. Toyota will also sponsor the annual Drama Fever Awards, where fans will be able to enter for a chance to attend the event, meet the stars, and be part of the experience. Camry will award a new "Bold and Beautiful" category to a celebrity who has taken bold moves in his or her career.
Radio
One radio spot was produced for the campaign. It tells the story of a young man following the beat of a different drum. He makes bold moves in his new Camry as he deciphers Morse Code.
Background on 2015 Camry
The 2015 Camry made its global debut on April 16 at the New York International Auto Show. More aggressive than its predecessor, the vehicle features improved dynamic performance, a premium interior with a quieter cabin, and advanced safety technologies. The 2015 model ensures that the driver gets noticed for all the right reasons, and there’s an emotional thrill in surprising others with an unexpected side. It was boldly designed in the United States, at Toyota Technical Center in Ann Arbor, Michigan. Every Camry sold in North America is built at Toyota’s plant in Georgetown, Kentucky, where more than 7,000 workers produce a Camry every 54 seconds.
Since the Camry first went on sale in 1983, Toyota has sold more than 10.2 million units in the United States alone (408,000 in 2013). Of the Camry models sold in the last 20-plus years, nearly two-thirds of them remain on the road today.
The campaign—entitled ‘One Bold Choice Leads to Another’—is the first launch initiative under Total Toyota (T2), a total market model that creates a more cohesive marketing approach to Toyota’s paid, earned and owned media by unifying the efforts of previously separate agencies.
“The 2015 Camry launch campaign captures what the new Toyota brand is all about,” said Jack Hollis, Vice President, Marketing, Toyota Motor Sales, U.S.A., Inc. “When we created our new marketing model less than a year ago, our quest was to connect with guests in more exciting and relevant ways. This campaign is just the beginning, and we think our drivers will be able to feel the new energy we’re bringing to the brand.”
All of the T2 agencies (Saatchi & Saatchi Los Angeles, Burrell Communications, Conill, InterTrend Communications and Zenith) came together under Saatchi LA’s leadership to arrive at a core idea for the campaign. Once established, the core idea served as the guide for all of the creative work, which targets the total market, including highly-targeted efforts in diversity segments.
The campaign reflects the increasingly diverse American landscape. Consumer research for this campaign uncovered insights that united the Generation X target across multiple ethnic markets. The result was an inspiring connection between a vehicle that's doing something unexpected with its bold new styling and a generation that likes to stand out as individuals. The respective media and creative departments within the T2 model also worked together to ensure that interesting content is delivered to consumers when and where it's relevant for their lifestyles.
“The campaign centers on a pivotal message: One bold choice leads to another,” said Jason Schragger, Chief Creative Officer at Saatchi & Saatchi LA, who is leading the T2 creative process. “Through our research, we know buying a car today means buying the label that goes along with it. The boldness of the Camry’s new redesign communicates an unexpected, emotional thrill, and we wanted to capture that spirit of imagination and zest for life while connecting with consumers in meaningful and relevant ways.”
Elements of the campaign include mass reach media, custom programs that speak to guests’ passions with a bold twist, and collaborations with Toyota media partners.
Broadcast
A total of six broadcast spots were developed using multi-cultural insights aimed at a transcultural audience. The commercials share stories of drivers who make a series of bold life choices, each one ending with a touching human moment that aligns with Toyota’s Let’s Go Places tagline.
The :30 debut spot called “Guitar” shows a woman who goes to a storage auction and hits the jackpot (spoiler alert: “Guitar” stars blues legend B.B. King). Another :30 spot, named “Breakout,” features a young man who makes a daring decision at a wedding. A third :30 spot, “Bucket List,” tells the story of a man who takes the trip of a lifetime with someone he hasn’t seen in far too long.
Additionally, “Fix” features a husband’s bold driving skills while chasing a frozen yogurt truck in his new Camry to deliver a tasty treat to his very happy, pregnant wife. “Movie Premiere” follows a dapper man to a movie premiere. As he leaves in his Camry, the lead actress escapes the ensuing paparazzi, hops into the vehicle’s passenger side, and they drive off together. In “Park,” a husband and wife “sneak” into an amusement park after hours in their Camry for a surprise, romantic dinner to celebrate a special occasion.
The 2015 Camry also stars in print ads that communicate a series of adventurous decisions made by its drivers, ultimately inviting consumers to become bolder versions of themselves.
Digital
Toyota’s Camry iAd invites users to go inside the banner unit and become immersed in one driver’s big adventure. Using Apple’s gyroscope technology, the user experiences the situation from the driver’s seat through both audio and video components. Hotspots and Easter eggs increase engagement levels and provide more information about the vehicle.
Social
Toyota will partner with Facebook to launch a data-driven creative campaign that leverages more than 50 pieces of content to deliver meaningful messages to users specifically based on their interests, preferences and car shopping habits.
The 2015 Camry will also find itself in the middle of a bold surprise with a few of YouTube’s biggest stars behind its wheel.
Building on this bold surprise and its excitement, Toyota will launch an action-packed interactive film on Instagram and other social video channels that will put social users in direct control. Anchored by a well-known Latin-American celebrity behind the wheel of the bold new Camry, social users will select from among numerous bold decisions to create a unique storyline of events.
In addition, Toyota will bring together a diverse group of social influencers with various artistic backgrounds for a number of bold collaborations. The program will tap into the power of their social communities by allowing fans and followers to help create a one-of-a-kind art project.
Another socially-driven initiative will document famous a chef as he visits well-known restaurants to find and share bold, new dishes. Fans can follow the culinary trail and share their own personal recipes.
Experiential
Toyota will turn the Ride & Drive experience on its head for the new Camry, giving guests the opportunity to truly experience the vehicle’s boldness. Toyota will also sponsor the annual Drama Fever Awards, where fans will be able to enter for a chance to attend the event, meet the stars, and be part of the experience. Camry will award a new "Bold and Beautiful" category to a celebrity who has taken bold moves in his or her career.
Radio
One radio spot was produced for the campaign. It tells the story of a young man following the beat of a different drum. He makes bold moves in his new Camry as he deciphers Morse Code.
Background on 2015 Camry
The 2015 Camry made its global debut on April 16 at the New York International Auto Show. More aggressive than its predecessor, the vehicle features improved dynamic performance, a premium interior with a quieter cabin, and advanced safety technologies. The 2015 model ensures that the driver gets noticed for all the right reasons, and there’s an emotional thrill in surprising others with an unexpected side. It was boldly designed in the United States, at Toyota Technical Center in Ann Arbor, Michigan. Every Camry sold in North America is built at Toyota’s plant in Georgetown, Kentucky, where more than 7,000 workers produce a Camry every 54 seconds.
Since the Camry first went on sale in 1983, Toyota has sold more than 10.2 million units in the United States alone (408,000 in 2013). Of the Camry models sold in the last 20-plus years, nearly two-thirds of them remain on the road today.
For more information see http://pressroom.toyota.com/releases/toyota+2015+camry+bb+king+campaign.htm
Wednesday, September 17, 2014
Friday, September 12, 2014
New Toyota FT-1 Concept, Vision Gran Turismo Join GT6 Lineup
While Supra fanatics will have to keep waiting in the wings, the hungry sports-car masses can feast on two new Toyota FT-1 concept cars which will be featured as playable vehicles in Gran Turismo 6. One of the concepts is a real-life reimagined, premium-flavored version of the first Toyota FT-1 concept which premiered at the most recent Detroit auto show; the second is a track-focused racing FT-1 Vision Gran Turismo virtual concept car.
The first Toyota FT-1 concept, in its attempt to impress upon the automotive world Toyota’s return to sports car design and engineering after years of boring cars, bore a flashy red paintjob and a performance-minded interior when it debuted at the 2014 Detroit auto show. This second, graphite-painted Toyota FT-1 is more understated in its character, adopting a premium natural-grain leather interior in place of the red FT-1’s black-and-red theme replete with exposed raw metal. The cockpit takes on a softer and more refined atmosphere, but the road-focused driver’s seat, flat-bottom steering wheel, and heads-up color display carry over. The concept exists both as a real-life vehicle as well as a virtual, playable option in Gran Turismo 6. The car debuts publicly this weekend at the festivities on the Monterey Peninsula in southern California.
Otherwise, this graphite Toyota FT-1 is identical to its predecessor. We’re still left in the dark about what powers the enticing FT-1, but we do know that it is a high-output, naturally aspirated combustion engine delivering its power to the rear wheels. Many hope that the FT-1 design will birth a resurrected Toyota Supra, which enthusiasts fondly remember as a highly tunable sports coupe. Others predict that the next Supra will fall under the umbrella of the joint Toyota-BMW Silk Road hybrid sports car project which will also give rise to the upcoming BMW Z5.
Toyota’s interpretation of a Vision Gran Turismo concept uses the Toyota FT-1 as its foundation, but the track-focused model looks to be very much transformed for ultimate performance. Designers were given carte blanche to envision the FT-1 as a proper track monster.
“The design brief for this car was very simple,” Toyota Calty Design Research president Kevin Hunter explained in a video promotion for the concept, “Take the FT-1 concept car and turn it into the most kick-ass, bad-ass, super race car you can imagine.”
Upgrades such as larger racing tires with accommodating wheel arches, exaggerated air intakes, a more aggressive rear wing, front aero fins, revised side mirrors, and an extended rear diffuser make for major performance upgrades. The result is better grip, increased cooling, more downforce, and reduced drag.
Both the Toyota FT-1 Vision Gran Turismo and graphite FT-1 will be available as playable models in Gran Turismo 6, beginning in September. Previous Vision GT cars include the Mercedes-Benz Vision GT, BMW Vision GT, Nissan Concept 2020 Vision GT, and Volkswagen GTI Roadster Vision concept.
Wednesday, September 3, 2014
New 2015 Toyota Camry – The Best Just Got Better
The dynasty rolls on! For 12 consecutive years, and 16 of the past 17, the Toyota Camry mid-size sedan has worn the crown of “best-selling car in America.” One creates such a juggernaut by never resting on its laurels and the new 2015 Camry is a prime example of this philosophy.
Going on sale in late September, the 2015 Camry and Camry Hybrid has been remade with a bold new exterior design, improved dynamic performance, a premium and upscale interior, and offering new and innovative safety technologies. All of this has been accomplished while retaining its excellent value through affordable pricing.
Making the Grades with Power and MPG
The 2015 Camry will be available in four models, the value-driven LE, the sporty SE, the new XSE and the premium XLE. The new XSE builds on the success of the SE with an edgier look, enthusiastic driving dynamics and luxurious amenities, making it the sportiest Camry yet.
All Camry gas models will be powered by the standard 2.5-liter four-cylinder engine producing 178 horsepower and 170 lb.-ft. of peak torque. It’s teamed with a standard six-speed automatic transmission with the combination offering EPA-estimated 25 MPG city/ 35 MPG highway/ 28 MPG combined fuel economy. The XSE and XLE will also offer a 3.5-liter V6 with the six-speed automatic, generating 268 horsepower.
More For Your Money
The two most popular Camry models, LE and SE, receive pricing that is virtually unchanged from the 2014.5 model. Both models are equipped with the 2.5-liter four-cylinder. Each is each heavily equipped with standard convenience features and for 2015 add 8-way power driver’s seat with power lumbar support, shift lever boot with contrast stitching, satin chrome interior accents, passenger window auto up-down, chrome front upper grille and rear trunk garnish (smoked chrome on SE), and heated outside mirrors. The SE gas model also adds a standard 4.2-inch TFT multi-information display and direct tire pressure monitor system.
Camry XSE and XLE models equipped with the four-cylinder engine each add more standard features over the LE and SE, including leather-trimmed seating with multi-stage heated front seats and four-way power passenger seat on the XLE or leather-trimmed seating with Ultrasuede® inserts and multi-stage heated front seats and 4-way power passenger seat on the XSE. Additional standard features include Entune Audio Plus multimedia system, LED daytime running lights, 17-inch alloy wheels with a super chrome finish on the XLE and 18-inch alloy wheels with machined face and black paint for the XSE. In all, there is nearly $1,200 worth of added standard equipment for the XLE but an MSRP increase of only $340.
Camry V6 versions of the XSE and XLE add standard LED high and low headlights, Smart Key entry, Entune Premium Audio with Navigation and App Suite including a 7-inch High-Resolution Touch-Screen Display, power tilt/slide moonroof, Qi wireless charging capability and much more.
THE Camry Hybrid
Camry Hybrid will be available in three grades, the value driven LE, sporty SE and the premium XLE. Each grade is equipped with more standard equipment than ever before. Among the features now standard on the Camry Hybrid LE are 8-way power driver’s seat including power lumbar, and the 4.2-inch TFT multi information display.
The Camry Hybrid SE adds Sport fabric SofTex®-trimmed front seats with seatback pockets; 8-way power-adjustable driver's seat with power lumbar support; Leather-trimmed tilt/telescopic three-spoke steering wheel with Bluetooth® hands-free phone and audio controls; and silver interior trim.
The Hybrid XLE grade adds standard leather-trimmed seating with multi-stage heated front seats and 4-way power passenger seat, LED daytime running lights, direct tire pressure monitor system and 17-inch alloy wheels with super chrome finish.
Safety First
All 2015 Camry models will come standard with best-in-class 10 airbags. Like all current Toyota vehicles, the 2015 Camry comes standard with the STAR Safety System, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist. It also features the Smart Stop Technology brake-override system.
The 2015 Camry also offers advanced safety features including Pre-Collision System, Adaptive Cruise Control, Lane Departure Alert with Auto High Beam, and Blind Spot Monitor with Rear Cross Traffic Alert.
Pricing
The Camry LE receives a manufacturer’s suggested retail price (MSRP) of $22,970 while the SE will carry a base price of $23,840. The XSE and XLE models will carry identical MSRP’s of $26,150 for models equipped with the four-cylinder and $31,370 for the V6 versions.
Pricing for the Camry Hybrid will start at $26,790 for the LE model, $27,995 for the SE, and $29,980 for the premium XLE.
The MSRP for the 2015 Camry does not include the delivery, processing, and handling (DPH) fee of $825. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.
Going on sale in late September, the 2015 Camry and Camry Hybrid has been remade with a bold new exterior design, improved dynamic performance, a premium and upscale interior, and offering new and innovative safety technologies. All of this has been accomplished while retaining its excellent value through affordable pricing.
Making the Grades with Power and MPG
The 2015 Camry will be available in four models, the value-driven LE, the sporty SE, the new XSE and the premium XLE. The new XSE builds on the success of the SE with an edgier look, enthusiastic driving dynamics and luxurious amenities, making it the sportiest Camry yet.
All Camry gas models will be powered by the standard 2.5-liter four-cylinder engine producing 178 horsepower and 170 lb.-ft. of peak torque. It’s teamed with a standard six-speed automatic transmission with the combination offering EPA-estimated 25 MPG city/ 35 MPG highway/ 28 MPG combined fuel economy. The XSE and XLE will also offer a 3.5-liter V6 with the six-speed automatic, generating 268 horsepower.
More For Your Money
The two most popular Camry models, LE and SE, receive pricing that is virtually unchanged from the 2014.5 model. Both models are equipped with the 2.5-liter four-cylinder. Each is each heavily equipped with standard convenience features and for 2015 add 8-way power driver’s seat with power lumbar support, shift lever boot with contrast stitching, satin chrome interior accents, passenger window auto up-down, chrome front upper grille and rear trunk garnish (smoked chrome on SE), and heated outside mirrors. The SE gas model also adds a standard 4.2-inch TFT multi-information display and direct tire pressure monitor system.
Camry XSE and XLE models equipped with the four-cylinder engine each add more standard features over the LE and SE, including leather-trimmed seating with multi-stage heated front seats and four-way power passenger seat on the XLE or leather-trimmed seating with Ultrasuede® inserts and multi-stage heated front seats and 4-way power passenger seat on the XSE. Additional standard features include Entune Audio Plus multimedia system, LED daytime running lights, 17-inch alloy wheels with a super chrome finish on the XLE and 18-inch alloy wheels with machined face and black paint for the XSE. In all, there is nearly $1,200 worth of added standard equipment for the XLE but an MSRP increase of only $340.
Camry V6 versions of the XSE and XLE add standard LED high and low headlights, Smart Key entry, Entune Premium Audio with Navigation and App Suite including a 7-inch High-Resolution Touch-Screen Display, power tilt/slide moonroof, Qi wireless charging capability and much more.
THE Camry Hybrid
Camry Hybrid will be available in three grades, the value driven LE, sporty SE and the premium XLE. Each grade is equipped with more standard equipment than ever before. Among the features now standard on the Camry Hybrid LE are 8-way power driver’s seat including power lumbar, and the 4.2-inch TFT multi information display.
The Camry Hybrid SE adds Sport fabric SofTex®-trimmed front seats with seatback pockets; 8-way power-adjustable driver's seat with power lumbar support; Leather-trimmed tilt/telescopic three-spoke steering wheel with Bluetooth® hands-free phone and audio controls; and silver interior trim.
The Hybrid XLE grade adds standard leather-trimmed seating with multi-stage heated front seats and 4-way power passenger seat, LED daytime running lights, direct tire pressure monitor system and 17-inch alloy wheels with super chrome finish.
Safety First
All 2015 Camry models will come standard with best-in-class 10 airbags. Like all current Toyota vehicles, the 2015 Camry comes standard with the STAR Safety System, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist. It also features the Smart Stop Technology brake-override system.
The 2015 Camry also offers advanced safety features including Pre-Collision System, Adaptive Cruise Control, Lane Departure Alert with Auto High Beam, and Blind Spot Monitor with Rear Cross Traffic Alert.
Pricing
The Camry LE receives a manufacturer’s suggested retail price (MSRP) of $22,970 while the SE will carry a base price of $23,840. The XSE and XLE models will carry identical MSRP’s of $26,150 for models equipped with the four-cylinder and $31,370 for the V6 versions.
Pricing for the Camry Hybrid will start at $26,790 for the LE model, $27,995 for the SE, and $29,980 for the premium XLE.
The MSRP for the 2015 Camry does not include the delivery, processing, and handling (DPH) fee of $825. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.
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