Wednesday, July 30, 2014

Special Edition Prius Takes on a New Persona for 2015




The best-selling hybrid in America is taking style to a new level. The 2015 Prius Persona Series Special Edition is tailored with elegant exterior and interior touches that make it unique. The special edition model will begin arriving in dealerships in September.

The Prius Persona Series Special Edition model adds exterior changes and equipment to a Prius Three to create a distinct visual package. Persona Series includes 17-inch alloy wheels with a premium dark metallic finish. The special edition also comes equipped with premium heated power mirrors with turn signal indicators. The Persona model will be available in two exterior colors, Blizzard Pearl, and for the first time ever on this model, Absolutely Red. A “Persona Series” exterior badge on the rear of the vehicle also helps differentiate the model.

The Persona’s interior is trimmed in black SofTex® with gray stitching. The steering wheel is also trimmed in SofTex® material and includes a dark chrome bezel that complements the new model’s dark chrome shift knob ring and door grips. To add to the luxurious visuals, Persona Series features blue driver and front-passenger foot area illumination. The new Persona Special Edition has a MSRP of $26,985. Blizzard Pearl exterior paint is accompanied by an additional $395 fee.

The MSRP for the 2015 Prius Persona Series Special Edition does not include the delivery, processing, and handling (DPH) fee of $825. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

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Wednesday, July 23, 2014

From Here to Outer Space: 2015 Toyota Sienna Inspires Unexpected Adventures

A toddler rockets into space. A family’s imagination runs wild. A father begins a curious conversation. With a little creativity, some CGI effects and a bit of ironic humor, the redesigned 2015 Toyota Sienna is the star of the show. For the first time, Toyota is revealing a new vehicle completely online, introducing the 2015 Sienna van today through the eyes of three creative, social media-savvy parents. In a series of custom videos, these parents bring to life the everyday and sometimes unexpected adventures possible in and around the Sienna.

Creative parents have lit up the Internet with modern takes on kids’ antics, family experiences and the world around them. To show how the spirit of the 2015 Sienna inspires real families in their daily lives, Toyota enlisted parents from the “Action Movie Kid,” “Eh Bee Family,” and “Convos with My 2-Year-Old” to spend time in the new Sienna “Swagger Wagon” and create their own unexpected adventures.

“Today’s parents are embracing their life stage and those relatable family moments that make us laugh and feel connected,” said Jack Hollis, vice president of Toyota Division marketing at Toyota Motor Sales, U.S.A., Inc. “The 2015 Toyota Sienna seizes that same spirit of fun, everyday experiences with family and fits into the modern family dynamic. That is why Toyota chose to introduce the newest ‘Swagger Wagon’ to the world through a creative lens.”

The 2015 Sienna offers something for everyone with a more upscale interior, better handling and family-focused, smart technology. The available Driver Easy Speak feature uses the vehicle's built-in microphone to amplify the driver's voice through the rear speakers so parents don’t have to shout to passengers in the back. The available Dual-View, Blu-Ray rear seat entertainment system makes the Sienna a kid-favorite destination. More soft touch materials throughout and an optional black leather interior help families embrace the minivan lifestyle.

View all the Sienna reveal content from the Toyota-sponsored families on the Toyota YouTube channel at http://www.youtube.com/ToyotaUSA.


Sienna is One of the Family

To showcase the updated Swagger Wagon, Toyota partnered with creative parents and invited them to debut the Sienna’s new features and functionality using their own brands of imaginative storytelling.

The “Eh Bee” family of Andres, Rosanna, Gabriela and Roberto post six-second Vine videos that have earned them social media fame. The snappy mix of family dynamics, humor and wholesome parodies poke fun at modern parenthood. When the Eh Bee Family tried out the Sienna, they created funny moments about falling in love with “Sienna” and an over-eagerness to take it on a road trip.

“We loved goofing off in the Sienna and exploring the funny ways family vehicles fit into our daily lives,” said dad Andres. “Our videos embrace all the hilarity that comes with being a family in today’s world, and the Sienna fit right into those stories.”

Dreamworks after-effects artist Daniel “Hashi” Hashimoto transforms home videos of his son, James, into the viral YouTube sensation “Action Movie Kid.” Special effects allow James to perform virtual stunts like jumping over hot lava and wielding a working lightsaber. The adventures only got better when Hashi used the Sienna to virtually take his son into space and underwater.

“Working with the Sienna inspired me to imagine how James might look at everyday driving adventures and share that fun perspective with other parents,” said Hashi. “As a dad, I love watching my son explore his world, and the Sienna gave us a new avenue to check out.”

“Convos with My 2-Year-Old” took the Internet by storm when dad Matthew Clarke re-enacted conversations with his two-year-old daughter Coco, replacing her in videos with a grown man. The series documents chats about cookies, princess dolls and the ever-present desire to press the elevator button. Clarke and creative partner David Milchard reimagined the current format for a series of three videos titled “Conversations with My Sienna,” bringing the absurd tone to the minivan experience.

“It’s amazing how many people love the random conversations I have with my daughter, so it was fun to bring that sense of humor to the Sienna,” Clarke said. “Being a parent has made me much more observant of the little details in life and this campaign made me realize how much a vehicle is really an extension of the family.”

In addition to the reveal video series, the Sienna marketing campaign will center on social video content featuring the redesigned model as it rolls through the streets and cul-de-sacs of America.

Getting Inside the New Sienna

Even more parents will have the opportunity to meet the 2015 Sienna when it goes on display for the first time at Artscape in Baltimore. The free arts festival will be held July 18-20 and will host a collection of artists, exhibitions, outdoor sculpture, children's entertainers and street theater. Visitors will be able to take in all of the vehicle’s newest features, including:
  • An optional 4.2-inch, color multi-information display can put turn-by-turn directions right in the driver’s instrument panel for the best viewing.
  • Available LED daytime running lights and headlights contribute to the redesigned front grill.
  • Capacitive switches on the optional 7-inch touchscreen allow users to swipe items on and off. It’s also customizable to place selected features on the home screen, such as music channels, available Driver Easy Speak and optional navigation.
  • An optional pull-down, conversation mirror lets the driver check on passengers without turning around.
  • Available black leather interior with white contrast stitching.
  • Gauges in the instrument panel have a new, modern look.
Safety remains a top priority for families, and the 2015 Sienna brings features to help provide peace-of-mind. With eight airbags, the 2015 Sienna has the most airbags in its class. The available panoramic backup camera now comes standard and has virtual guidelines to help navigate the driveway with greater confidence. It’s also easier to securely install children’s car seats with four LATCH locations.

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Wednesday, July 16, 2014

Next Toyota Prius May Get Optional All-Wheel Drive

We've been hearing rumors about the next generation of the Toyota Prius for the last couple of years on a pretty regular basis. From the expectation of lithium-ion battery packs with more capacity for electric-only miles to wireless charging and more emotional styling, there's been no shortage of talking points for the car that's expected to see its first light of day at the very end of 2015 (we hope). But one thing we've yet to hear about, until now that is, is all-wheel drive.

According to a report from Automotive News, Koei Saga, senior managing officer in charge of powertrain development of the Prius, said in an interview last week, "I think we will possibly do [all-wheel drive]" for the car's next generation. There isn't any further indication on how the AWD system would work, but we'd put our money on something similar, at least in principle, to the E-Four system that just debuted on the 2015 Lexus NX 300h, which uses an electric motor mounted at the rear to power the car's back wheels when the front wheels lose traction.

The AN report also repeats a rumor we've heard before – that Toyota may offer two different battery pack options in its next Prius, one using lithium-ion chemistry and one using the nickel metal hydride technology that the Prius has featured from its very beginning. While the automaker has yet to talk efficiency, it's natural to expect more capacity for EV driving from newer lithium-based technology over that of nickel-based packs to go along with what we'd also expect would be a somewhat higher price.

We're sure you're just as curious about the next Prius as much as we are, and so we'll leave you with these words, again from Saga: "The batteries will be renewed. Everything will be revised. And I think we will come up with a fuel economy that will surprise everyone."

Monday, July 14, 2014

2014 Toyota FJ Cruiser Ultimate Edition

Introduced at the end of 2006, this is the last year for the Toyota FJ Cruiser, the reincarnated FJ40-series Land Cruiser that will shortly journey to Takama-ga-hara, the Plain of High Heaven. In its first model year, we drove it to SEMA and found it, shall we say, coarse. It bobbled on the freeway and droned in the cabin, its boxy interior providing four bounce-boards for unpleasant frequencies. Tall mirrors helped one work around the eclipse of vision aft of the B-pillars, but navigating traffic required forethought and technique. Its turning circle was measured in kilometers. For the first two years of its life, it needed premium gas. It may have been fun to look at, but we couldn't wait to get out of it.

That's not the case anymore, and now the FJ Cruiser is poised to join a long list of vehicles that got better and better, then got axed.

Driving Notes

        The current FJ is rugged, and surprisingly it's not really all that coarse dynamically. We drove into the California desert, spent nearly a week playing around off-road, drove it back and then did a lazy Sunday drive to Santa Barbara, all in amiable comfort. That could have to do with our Ultimate Edition being fitted lots of Toyota Racing Development parts, like the TRD coils wrapped about Bilstein shocks affixed to handsome 16-inch TRD wheels on 265/75 R16 BF Goodrich All Terrain T/A tires. The bellow from the TRD-engraved tailpipe is totally copacetic at steady throttle, but gets a touch frenzied if you bury the accelerator.

        Moving is not a problem, though. The 4.0-liter V6 puts out 260 horsepower and 271 pound-feet, not a raging amount of go for a 4,343-pound truck, but plenty to do whatever you need to do as long as you remember you're in an SUV. (When the FJ first came along, it had 239 hp / 278 lb-ft).

        Beyond its quadratic styling – that we still think looks good – the FJ remains full of quirks, like the three miniature windshield wipers, the sun visors for the side windows, the backup camera screen in the rearview mirror, the fact it's available in two-wheel drive and, on the 4x4 versions, with a six-speed manual transmission.

        It still feels like Toyota knew this was only going to be a fling and not a love story, so it didn't lavish its heart nor its wallet on the relationship. The FJ Cruiser only ever received incremental improvements, the interior is barely different now than it was in 2007. You can't get factory navigation or automatic climate control, the audio system's dot matrix and glowing orange display take us back to 90s-era Sony Walkmans, and the giant HVAC dials are useful for those who wear wearing welder's gloves while they drive.

        The interior is likely a big part of the reason sales have declined from more than 56,000 in its first year to just over 13,000 for the last two years. It can't be the off-road ability – the FJ digs dirt like hippos love mud. In addition to the trail-specific suspension, there's a two-speed transfer case, locking rear differential, hill descent control, a quarter-inch aluminum skid plate and rock rails outside, the triptych of compass, clock and inclinometer completing the feature set inside. It will do its fair share of rock crawling, and it will happily dine on rocky stretches of desert and covers pure desert ground with the calm of an ostrich.

        We'd take the manual, preferring to have full control in the tricky bits, but the five-speed automatic puts on a good performance.

        Many complain about interior room, but we didn't find it problematic. Once you get past the shoebox ambience, it's easy to get in through the giant front doors, and although your grandfather might make a mess of getting into the back seats, we couldn't see how it would be a problem for anyone purchasing the FJ Cruiser for its intended purpose – off-roading. Open the rear-hinged back doors, slide the front seats up, haul in. A deep cutout in the back of the front seat left swinging-knee room for us, and that was with the front seat as far back as it would go. Bonus points for the genuinely adjustable armrest on the driver's seat, a feature we're not used to seeing outside of a Land Rover.

        There are only 2,500 Ultimate Edition FJ Cruisers on offer this year, all in Heritage Blue and sporting the white headlight surround mimicking the FJ40 face that launched a squillion off-road adventures.


With the Hummer H3 gone and the FJ Cruiser in hospice, the Jeep Wrangler will once again be left alone in the US market as the ideal post-nuclear, go-anywhere truck for the misanthropic survivalist. One of the most popular games in the off-road party is to take sides as vehemently as Union and Confederate when it comes to one's choice in rig, but no matter which side you're on the party is a lot more fun when there's more choice. For that reason and more, and turning 180 degrees from our first experience in 2006, we say it's a shame the FJ has to go.


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