The dynasty rolls on! For 12 consecutive years, and 16 of the past 17, the Toyota Camry mid-size sedan has worn the crown of “best-selling car in America.” One creates such a juggernaut by never resting on its laurels and the new 2015 Camry is a prime example of this philosophy.
Going on sale in late September, the 2015 Camry and Camry Hybrid has been remade with a bold new exterior design, improved dynamic performance, a premium and upscale interior, and offering new and innovative safety technologies. All of this has been accomplished while retaining its excellent value through affordable pricing.
Making the Grades with Power and MPG
The 2015 Camry will be available in four models, the value-driven LE, the sporty SE, the new XSE and the premium XLE. The new XSE builds on the success of the SE with an edgier look, enthusiastic driving dynamics and luxurious amenities, making it the sportiest Camry yet.
All Camry gas models will be powered by the standard 2.5-liter four-cylinder engine producing 178 horsepower and 170 lb.-ft. of peak torque. It’s teamed with a standard six-speed automatic transmission with the combination offering EPA-estimated 25 MPG city/ 35 MPG highway/ 28 MPG combined fuel economy. The XSE and XLE will also offer a 3.5-liter V6 with the six-speed automatic, generating 268 horsepower.
More For Your Money
The two most popular Camry models, LE and SE, receive pricing that is virtually unchanged from the 2014.5 model. Both models are equipped with the 2.5-liter four-cylinder. Each is each heavily equipped with standard convenience features and for 2015 add 8-way power driver’s seat with power lumbar support, shift lever boot with contrast stitching, satin chrome interior accents, passenger window auto up-down, chrome front upper grille and rear trunk garnish (smoked chrome on SE), and heated outside mirrors. The SE gas model also adds a standard 4.2-inch TFT multi-information display and direct tire pressure monitor system.
Camry XSE and XLE models equipped with the four-cylinder engine each add more standard features over the LE and SE, including leather-trimmed seating with multi-stage heated front seats and four-way power passenger seat on the XLE or leather-trimmed seating with Ultrasuede® inserts and multi-stage heated front seats and 4-way power passenger seat on the XSE. Additional standard features include Entune Audio Plus multimedia system, LED daytime running lights, 17-inch alloy wheels with a super chrome finish on the XLE and 18-inch alloy wheels with machined face and black paint for the XSE. In all, there is nearly $1,200 worth of added standard equipment for the XLE but an MSRP increase of only $340.
Camry V6 versions of the XSE and XLE add standard LED high and low headlights, Smart Key entry, Entune Premium Audio with Navigation and App Suite including a 7-inch High-Resolution Touch-Screen Display, power tilt/slide moonroof, Qi wireless charging capability and much more.
THE Camry Hybrid
Camry Hybrid will be available in three grades, the value driven LE, sporty SE and the premium XLE. Each grade is equipped with more standard equipment than ever before. Among the features now standard on the Camry Hybrid LE are 8-way power driver’s seat including power lumbar, and the 4.2-inch TFT multi information display.
The Camry Hybrid SE adds Sport fabric SofTex®-trimmed front seats with seatback pockets; 8-way power-adjustable driver's seat with power lumbar support; Leather-trimmed tilt/telescopic three-spoke steering wheel with Bluetooth® hands-free phone and audio controls; and silver interior trim.
The Hybrid XLE grade adds standard leather-trimmed seating with multi-stage heated front seats and 4-way power passenger seat, LED daytime running lights, direct tire pressure monitor system and 17-inch alloy wheels with super chrome finish.
Safety First
All 2015 Camry models will come standard with best-in-class 10 airbags. Like all current Toyota vehicles, the 2015 Camry comes standard with the STAR Safety System, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist. It also features the Smart Stop Technology brake-override system.
The 2015 Camry also offers advanced safety features including Pre-Collision System, Adaptive Cruise Control, Lane Departure Alert with Auto High Beam, and Blind Spot Monitor with Rear Cross Traffic Alert.
Pricing
The Camry LE receives a manufacturer’s suggested retail price (MSRP) of $22,970 while the SE will carry a base price of $23,840. The XSE and XLE models will carry identical MSRP’s of $26,150 for models equipped with the four-cylinder and $31,370 for the V6 versions.
Pricing for the Camry Hybrid will start at $26,790 for the LE model, $27,995 for the SE, and $29,980 for the premium XLE.
The MSRP for the 2015 Camry does not include the delivery, processing, and handling (DPH) fee of $825. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.
Wednesday, September 3, 2014
Wednesday, August 27, 2014
Tundra Drivers Make History. Break NASCAR Record
“It’s great to be a part of this Toyota winning streak in the Truck
Series,” says Jones, who guided his Kyle Busch Motorsports (KBM) No. 51
Toyota Care Tundra to victory lane at the Phoenix one-mile oval, a win
that made him the youngest race-winner in series history. “Back in
Phoenix last year, we were able to really get that streak going and
carry it all the way through this year and it’s pretty awesome –
especially for Toyota and everyone involved.”
In addition, the now 18-year-old Jones registered a win at Iowa Speedway on July 11, while Wallace picked up a first-place trophy at Gateway Motorsports Park on June 14.
“It just shows what Toyota carries each and every weekend to the race track,” said the 20-year-old Wallace, who became the first African-American driver to win a NASCAR national series race in more than 50 years when he drove his KBM Tundra to victory lane at Virginia’s Martinsville Speedway last October. “To be able to go out and compete for Toyota is completely an honor and pretty much the backbone of my career ever since 2009. To be a part of the win streak that we carried since November of last year is special. It’s really, really an honor to be a part of that -- and for me to be able to continue the streak at St. Louis and again on the dirt at Eldora. It’s really cool to see that Toyota is making a huge statement throughout the Truck Series, and to be a part of that is a lot of fun. Toyota has been strong all year.”
Jones’ team owner, Kyle Busch, ended the 2013 season with a win in the series season-finale at Homestead-Miami Speedway. Busch also won all five Truck Series races he’s competed in this season: Daytona International Speedway, Kansas Speedway, Charlotte Motor Speedway, Dover International Speedway and Kentucky Speedway.
While KBM drivers earned 10 of the 12 wins during the run, fellow Tundra team ThorSport Racing driver (and 2013 series champion) Matt Crafton took the top spot at Martinsville Speedway on March 30 and Texas Motor Speedway on June 6.
“It’s been amazing what all the Toyota teams have accomplished with this streak of wins,” said Crafton. “I’m really proud to have been a part of a couple of the victories along the way. It’s an impressive record that probably won’t be topped or matched for a long, long time. It definitely showcases the support of TRD and the dedication that Toyota has to the Truck Series.”
The previous mark for consecutive wins in the NCWTS was eight – set by Chevrolet in 1995 and tied by Dodge in 2001.
Toyota began competing in the Truck Series with the Tundra in 2004. In more than 10 years of competition in the series, Tundra drivers have registered 122 victories and 96 pole positions. Toyota also has claimed six manufacturer’s championships (2006-10 and 2013) and driver’s championships for Todd Bodine (2006 and 2010), Johnny Benson (2008) and Crafton (2013).
Although the winning streak came to an end at Pennsylvania’s Pocono Raceway in early August, Tundra drivers look to start a new streak – and break their own record – when the series returns to action at the Michigan International Speedway two-mile oval this weekend. Truck on!
See original article.
In addition, the now 18-year-old Jones registered a win at Iowa Speedway on July 11, while Wallace picked up a first-place trophy at Gateway Motorsports Park on June 14.
“It just shows what Toyota carries each and every weekend to the race track,” said the 20-year-old Wallace, who became the first African-American driver to win a NASCAR national series race in more than 50 years when he drove his KBM Tundra to victory lane at Virginia’s Martinsville Speedway last October. “To be able to go out and compete for Toyota is completely an honor and pretty much the backbone of my career ever since 2009. To be a part of the win streak that we carried since November of last year is special. It’s really, really an honor to be a part of that -- and for me to be able to continue the streak at St. Louis and again on the dirt at Eldora. It’s really cool to see that Toyota is making a huge statement throughout the Truck Series, and to be a part of that is a lot of fun. Toyota has been strong all year.”
Jones’ team owner, Kyle Busch, ended the 2013 season with a win in the series season-finale at Homestead-Miami Speedway. Busch also won all five Truck Series races he’s competed in this season: Daytona International Speedway, Kansas Speedway, Charlotte Motor Speedway, Dover International Speedway and Kentucky Speedway.
While KBM drivers earned 10 of the 12 wins during the run, fellow Tundra team ThorSport Racing driver (and 2013 series champion) Matt Crafton took the top spot at Martinsville Speedway on March 30 and Texas Motor Speedway on June 6.
“It’s been amazing what all the Toyota teams have accomplished with this streak of wins,” said Crafton. “I’m really proud to have been a part of a couple of the victories along the way. It’s an impressive record that probably won’t be topped or matched for a long, long time. It definitely showcases the support of TRD and the dedication that Toyota has to the Truck Series.”
The previous mark for consecutive wins in the NCWTS was eight – set by Chevrolet in 1995 and tied by Dodge in 2001.
Toyota began competing in the Truck Series with the Tundra in 2004. In more than 10 years of competition in the series, Tundra drivers have registered 122 victories and 96 pole positions. Toyota also has claimed six manufacturer’s championships (2006-10 and 2013) and driver’s championships for Todd Bodine (2006 and 2010), Johnny Benson (2008) and Crafton (2013).
Although the winning streak came to an end at Pennsylvania’s Pocono Raceway in early August, Tundra drivers look to start a new streak – and break their own record – when the series returns to action at the Michigan International Speedway two-mile oval this weekend. Truck on!
See original article.
Wednesday, August 20, 2014
Do A Double Take with Second Stunning Toyota FT-1 Sports Car Concept
Proof that its beauty lies on the inside and out, Toyota revealed today a second interior styling and exterior color for an upscale interpretation of its sensational FT-1 sports car concept. Developed by Calty Design Research in Newport Beach, California, the concept vehicle’s graphite exterior paint and light, saddle-colored leather went on display for the first time at the Gordon McCall’s Motorworks Revival gala held on California’s Monterey Peninsula.
The original FT-1 concept ignited sports car enthusiasts and the automotive world with its January debut at the North American International Auto Show. Labeled the spiritual pace car for the new direction of Toyota Global Design, the muscular, curved exterior builds on Toyota’s rich sports coupe heritage dating back to the 2000GT, Celica, Supra, MR2 and most recently Scion FR-S. That first vehicle stunned in a bold red, while this second FT-1 impresses with sophisticated graphite. Both share the deeply sculpted intakes and outlets that support its track-ready nature and the dramatic lines seemingly shaped by the wind. It’s a look that gets the heart racing.
The color of the upscale leather changes between the first and second FT-1 vehicles, and the visual difference is striking. The first car was dominated by bold, masculine black that keeps the driver focused on the road, while red painted edges and raw metals provide intriguing accents. In the second, the natural leather on the seat is supple with an all-natural grain, giving it an authentic appeal. The painted edges that are red in the first concept are now subtly blended brown in the second. The intention is to bring in a more sophisticated feel and authenticity through color choice, showcasing the versatility of the FT-1 sports car concept. Enthusiasts who desire a more pure high-performance experience might choose the black-red pairing, while others may desire the premium, athletic feel of the saddle leather.
“From the start of the FT-1 project, we wanted the driver to have a feeling of flow while at the wheel – to be able to focus on the road and nothing else,” said Sellene Lee, the Calty creative designer who proposed both color concepts. “In the color studio we help create the atmosphere of the vehicle, and our aim was to ensure everything supported the driver through efficient choices. The saddle leather maintains that same ‘in the zone’ driving intention, while bringing in a more premium feeling.”
Superhero Inspiration for the Interior
Sellene Lee drew inspiration for the FT-1 interior from the modern, high-tech performance materials used for today’s superhero costumes. A movie poster drew her attention to the modern shift from past heroes’ bright tights and colors to today’s performance fabrics and function. To achieve the FT-1’s advanced-looking, intricately detailed interior, Sellene Lee and the team compared leather thicknesses, grain sizes and textures to find the perfect combination. Raised metal mesh provides ventilation for the seats while lending a more textural, bold effect that beautifully matches with the metal accents. A dimensional embossed pattern on the instrument panel leather brings in a 3-D, technical look.
“From color and trim standpoint in the FT-1, there was a laser-like focus on staying true to function,” said Wendy Lee, studio chief designer at Calty. “This project was very special, as the FT-1 stands apart in its performance-driven, authentic purpose.”
Beyond her superhero performance material concept, Sellene Lee moved away from the typical stitching or piping edge treatment found in many vehicle interiors. The painted red edges on the welded leather and painted brown edges on the second FT-1 were inspired by high-end leather bags she found in an upscale department store. When drivers sit in FT-1, they can feel the difference in materials, textures and color choices that resulted from the team’s work.
Double the Fun in Gran Turismo 6
This September, two new versions of the FT-1 will be available for download virtually inside Gran Turismo 6 (GT6), the latest iteration of the best-selling racing franchise exclusively on PlayStation®3. Like the red FT-1 introduced in January, the graphite FT-1 concept roars onto the Gran Turismo 6 racetrack as a downloadable vehicle for a limited time. Additionally, in celebration of the 15th anniversary of the Gran Turismo series, Calty has also designed an ultra high-performance race version of the FT-1 that inside the game is called the FT-1 “Vision GT.” This high-powered version interprets what a full-race FT-1 might achieve on the track. See how the FT-1 Vision GT came to life by watching this video: https://www.youtube.com/watch?v=uuXFyCHp59w
The GT6 played an important role in helping key executives (including Toyota President Akio Toyoda) better experience the FT-1 concept prior to building the vehicle. Both virtual versions capture the same excitement, passion and performance the physical FT-1 vehicles inspire in those who see them.
See original article.
Wednesday, August 13, 2014
Three Reasons You Should Be Driving a Hybrid
You don’t have to be a pious Prius driver (but it sure helps) to enjoy the benefits of hybrid technology.
3. Help others breathe a little easier. Since 2000, the Prius family of vehicles has saved an estimated 26.5 million tons of CO2 emissions in the U.S.
2. Save gas. Prius family owners could drive around the earth 4.39 million times with the fuel saved.
1. Save gas money. Over the last 14 years, the Prius family (compared to an average car) has saved Americans about $5 billion in fuel costs.
See original article.
Wednesday, August 6, 2014
Toyota Commits $1 Million to Help the City of Detroit and Secure the Future of the Detroit Institute of Arts
The Detroit Institute of Arts (DIA) announced today that Toyota Motor
North America pledged $1 million toward the DIA’s commitment to raise
$100 million as part of a “grand bargain” that will help the City of
Detroit emerge from bankruptcy, support city pensioners and protect the
museum’s art collection for the public.
“Toyota has demonstrated its commitment to Detroit and Michigan by doing its part to secure the DIA’s future while helping Detroit’s retirees,” said Eugene A. Gargaro Jr., DIA board chairman. "We are extremely grateful for Toyota’s generous support and know that it will motivate other donors and help pave the way for a bright future, both for the City of Detroit and the DIA.”
“Detroit and the surrounding areas are vitally important to the automotive community. They deserve our support,” said Simon Nagata, president of Toyota Motor Engineering and Manufacturing, Inc. “Together we can find solutions to help Detroit become the healthy and vibrant community that reflects the spirit of its people. This commitment is a way to demonstrate our gratitude to the people who have built this industry and support us every day.”
The grand bargain will provide Detroit’s pensioners more than $800 million from the DIA, local and national foundations and the State of Michigan over a 20-year period. The funds will be directed to a supporting organization of the Community Foundation for Southeast Michigan and then disbursed for city pension payments over the next 20 years. As part of the grand bargain, the City of Detroit will transfer ownership of the DIA’s collection, building and related assets to the private nonprofit corporation that currently operates the museum, Detroit Institute of Arts, Inc.
“Toyota has demonstrated its commitment to Detroit and Michigan by doing its part to secure the DIA’s future while helping Detroit’s retirees,” said Eugene A. Gargaro Jr., DIA board chairman. "We are extremely grateful for Toyota’s generous support and know that it will motivate other donors and help pave the way for a bright future, both for the City of Detroit and the DIA.”
“Detroit and the surrounding areas are vitally important to the automotive community. They deserve our support,” said Simon Nagata, president of Toyota Motor Engineering and Manufacturing, Inc. “Together we can find solutions to help Detroit become the healthy and vibrant community that reflects the spirit of its people. This commitment is a way to demonstrate our gratitude to the people who have built this industry and support us every day.”
The grand bargain will provide Detroit’s pensioners more than $800 million from the DIA, local and national foundations and the State of Michigan over a 20-year period. The funds will be directed to a supporting organization of the Community Foundation for Southeast Michigan and then disbursed for city pension payments over the next 20 years. As part of the grand bargain, the City of Detroit will transfer ownership of the DIA’s collection, building and related assets to the private nonprofit corporation that currently operates the museum, Detroit Institute of Arts, Inc.
Wednesday, July 30, 2014
Special Edition Prius Takes on a New Persona for 2015
The best-selling hybrid in America is taking style to a new level. The 2015 Prius Persona Series Special Edition is tailored with elegant exterior and interior touches that make it unique. The special edition model will begin arriving in dealerships in September.
The Prius Persona Series Special Edition model adds exterior changes and equipment to a Prius Three to create a distinct visual package. Persona Series includes 17-inch alloy wheels with a premium dark metallic finish. The special edition also comes equipped with premium heated power mirrors with turn signal indicators. The Persona model will be available in two exterior colors, Blizzard Pearl, and for the first time ever on this model, Absolutely Red. A “Persona Series” exterior badge on the rear of the vehicle also helps differentiate the model.
The Persona’s interior is trimmed in black SofTex® with gray stitching. The steering wheel is also trimmed in SofTex® material and includes a dark chrome bezel that complements the new model’s dark chrome shift knob ring and door grips. To add to the luxurious visuals, Persona Series features blue driver and front-passenger foot area illumination. The new Persona Special Edition has a MSRP of $26,985. Blizzard Pearl exterior paint is accompanied by an additional $395 fee.
The MSRP for the 2015 Prius Persona Series Special Edition does not include the delivery, processing, and handling (DPH) fee of $825. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.
See original article.
Wednesday, July 23, 2014
From Here to Outer Space: 2015 Toyota Sienna Inspires Unexpected Adventures
A toddler rockets into space. A family’s imagination runs wild. A father begins a curious conversation. With a little creativity, some CGI effects and a bit of ironic humor, the redesigned 2015 Toyota Sienna is the star of the show. For the first time, Toyota is revealing a new vehicle completely online, introducing the 2015 Sienna van today through the eyes of three creative, social media-savvy parents. In a series of custom videos, these parents bring to life the everyday and sometimes unexpected adventures possible in and around the Sienna.
Creative parents have lit up the Internet with modern takes on kids’ antics, family experiences and the world around them. To show how the spirit of the 2015 Sienna inspires real families in their daily lives, Toyota enlisted parents from the “Action Movie Kid,” “Eh Bee Family,” and “Convos with My 2-Year-Old” to spend time in the new Sienna “Swagger Wagon” and create their own unexpected adventures.
“Today’s parents are embracing their life stage and those relatable family moments that make us laugh and feel connected,” said Jack Hollis, vice president of Toyota Division marketing at Toyota Motor Sales, U.S.A., Inc. “The 2015 Toyota Sienna seizes that same spirit of fun, everyday experiences with family and fits into the modern family dynamic. That is why Toyota chose to introduce the newest ‘Swagger Wagon’ to the world through a creative lens.”
The 2015 Sienna offers something for everyone with a more upscale interior, better handling and family-focused, smart technology. The available Driver Easy Speak feature uses the vehicle's built-in microphone to amplify the driver's voice through the rear speakers so parents don’t have to shout to passengers in the back. The available Dual-View, Blu-Ray rear seat entertainment system makes the Sienna a kid-favorite destination. More soft touch materials throughout and an optional black leather interior help families embrace the minivan lifestyle.
View all the Sienna reveal content from the Toyota-sponsored families on the Toyota YouTube channel at http://www.youtube.com/ToyotaUSA.
Sienna is One of the Family
To showcase the updated Swagger Wagon, Toyota partnered with creative parents and invited them to debut the Sienna’s new features and functionality using their own brands of imaginative storytelling.
The “Eh Bee” family of Andres, Rosanna, Gabriela and Roberto post six-second Vine videos that have earned them social media fame. The snappy mix of family dynamics, humor and wholesome parodies poke fun at modern parenthood. When the Eh Bee Family tried out the Sienna, they created funny moments about falling in love with “Sienna” and an over-eagerness to take it on a road trip.
“We loved goofing off in the Sienna and exploring the funny ways family vehicles fit into our daily lives,” said dad Andres. “Our videos embrace all the hilarity that comes with being a family in today’s world, and the Sienna fit right into those stories.”
Dreamworks after-effects artist Daniel “Hashi” Hashimoto transforms home videos of his son, James, into the viral YouTube sensation “Action Movie Kid.” Special effects allow James to perform virtual stunts like jumping over hot lava and wielding a working lightsaber. The adventures only got better when Hashi used the Sienna to virtually take his son into space and underwater.
“Working with the Sienna inspired me to imagine how James might look at everyday driving adventures and share that fun perspective with other parents,” said Hashi. “As a dad, I love watching my son explore his world, and the Sienna gave us a new avenue to check out.”
“Convos with My 2-Year-Old” took the Internet by storm when dad Matthew Clarke re-enacted conversations with his two-year-old daughter Coco, replacing her in videos with a grown man. The series documents chats about cookies, princess dolls and the ever-present desire to press the elevator button. Clarke and creative partner David Milchard reimagined the current format for a series of three videos titled “Conversations with My Sienna,” bringing the absurd tone to the minivan experience.
“It’s amazing how many people love the random conversations I have with my daughter, so it was fun to bring that sense of humor to the Sienna,” Clarke said. “Being a parent has made me much more observant of the little details in life and this campaign made me realize how much a vehicle is really an extension of the family.”
In addition to the reveal video series, the Sienna marketing campaign will center on social video content featuring the redesigned model as it rolls through the streets and cul-de-sacs of America.
Getting Inside the New Sienna
Even more parents will have the opportunity to meet the 2015 Sienna when it goes on display for the first time at Artscape in Baltimore. The free arts festival will be held July 18-20 and will host a collection of artists, exhibitions, outdoor sculpture, children's entertainers and street theater. Visitors will be able to take in all of the vehicle’s newest features, including:
See original article.
Creative parents have lit up the Internet with modern takes on kids’ antics, family experiences and the world around them. To show how the spirit of the 2015 Sienna inspires real families in their daily lives, Toyota enlisted parents from the “Action Movie Kid,” “Eh Bee Family,” and “Convos with My 2-Year-Old” to spend time in the new Sienna “Swagger Wagon” and create their own unexpected adventures.
“Today’s parents are embracing their life stage and those relatable family moments that make us laugh and feel connected,” said Jack Hollis, vice president of Toyota Division marketing at Toyota Motor Sales, U.S.A., Inc. “The 2015 Toyota Sienna seizes that same spirit of fun, everyday experiences with family and fits into the modern family dynamic. That is why Toyota chose to introduce the newest ‘Swagger Wagon’ to the world through a creative lens.”
The 2015 Sienna offers something for everyone with a more upscale interior, better handling and family-focused, smart technology. The available Driver Easy Speak feature uses the vehicle's built-in microphone to amplify the driver's voice through the rear speakers so parents don’t have to shout to passengers in the back. The available Dual-View, Blu-Ray rear seat entertainment system makes the Sienna a kid-favorite destination. More soft touch materials throughout and an optional black leather interior help families embrace the minivan lifestyle.
View all the Sienna reveal content from the Toyota-sponsored families on the Toyota YouTube channel at http://www.youtube.com/ToyotaUSA.
Sienna is One of the Family
To showcase the updated Swagger Wagon, Toyota partnered with creative parents and invited them to debut the Sienna’s new features and functionality using their own brands of imaginative storytelling.
The “Eh Bee” family of Andres, Rosanna, Gabriela and Roberto post six-second Vine videos that have earned them social media fame. The snappy mix of family dynamics, humor and wholesome parodies poke fun at modern parenthood. When the Eh Bee Family tried out the Sienna, they created funny moments about falling in love with “Sienna” and an over-eagerness to take it on a road trip.
“We loved goofing off in the Sienna and exploring the funny ways family vehicles fit into our daily lives,” said dad Andres. “Our videos embrace all the hilarity that comes with being a family in today’s world, and the Sienna fit right into those stories.”
Dreamworks after-effects artist Daniel “Hashi” Hashimoto transforms home videos of his son, James, into the viral YouTube sensation “Action Movie Kid.” Special effects allow James to perform virtual stunts like jumping over hot lava and wielding a working lightsaber. The adventures only got better when Hashi used the Sienna to virtually take his son into space and underwater.
“Working with the Sienna inspired me to imagine how James might look at everyday driving adventures and share that fun perspective with other parents,” said Hashi. “As a dad, I love watching my son explore his world, and the Sienna gave us a new avenue to check out.”
“Convos with My 2-Year-Old” took the Internet by storm when dad Matthew Clarke re-enacted conversations with his two-year-old daughter Coco, replacing her in videos with a grown man. The series documents chats about cookies, princess dolls and the ever-present desire to press the elevator button. Clarke and creative partner David Milchard reimagined the current format for a series of three videos titled “Conversations with My Sienna,” bringing the absurd tone to the minivan experience.
“It’s amazing how many people love the random conversations I have with my daughter, so it was fun to bring that sense of humor to the Sienna,” Clarke said. “Being a parent has made me much more observant of the little details in life and this campaign made me realize how much a vehicle is really an extension of the family.”
In addition to the reveal video series, the Sienna marketing campaign will center on social video content featuring the redesigned model as it rolls through the streets and cul-de-sacs of America.
Getting Inside the New Sienna
Even more parents will have the opportunity to meet the 2015 Sienna when it goes on display for the first time at Artscape in Baltimore. The free arts festival will be held July 18-20 and will host a collection of artists, exhibitions, outdoor sculpture, children's entertainers and street theater. Visitors will be able to take in all of the vehicle’s newest features, including:
- An optional 4.2-inch, color multi-information display can put turn-by-turn directions right in the driver’s instrument panel for the best viewing.
- Available LED daytime running lights and headlights contribute to the redesigned front grill.
- Capacitive switches on the optional 7-inch touchscreen allow users to swipe items on and off. It’s also customizable to place selected features on the home screen, such as music channels, available Driver Easy Speak and optional navigation.
- An optional pull-down, conversation mirror lets the driver check on passengers without turning around.
- Available black leather interior with white contrast stitching.
- Gauges in the instrument panel have a new, modern look.
See original article.
Subscribe to:
Posts (Atom)